Digital Trafficker (Implementation-Led, Paid Ads) – Construction Tech

📍 UK or Remote | Contract or Part-time. Can do permanent as well. Depends on person.

SymTerra is a UK construction technology company. We help contractors and infrastructure teams evidence work, stay compliant, and protect margins.

We’re looking for a Digital Trafficker who implements, runs, and improves paid campaigns end-to-end. This is not a strategy-only role. You will be in the platforms, refining and iterating.

The role

You will personally implement and manage paid advertising campaigns across Google and paid social, with a clear focus on ROI, lead quality, and conversion.

This role exists to make traffic work, not to write decks about it.

What you will implement

  • Building, launching, and managing Google Ads and Paid Social campaigns

  • Setting up campaign structure, targeting, audiences, and budgets

  • Implementing tracking, conversions, and performance reporting

  • Actively optimising bids, keywords, audiences, and creatives

  • Improving landing page and funnel performance in partnership with Founder and sales.

  • Turning spend into qualified pipeline

  • Supporting experimentation around GEO (Generative Engine Optimisation) and AI-led discovery (later and short term focus on paid ads)

What we’re looking for

Non-negotiables:

  • Proven experience implementing paid ad campaigns hands-on

  • Deep understanding of performance marketing and ROI

  • Comfortable inside ad platforms, analytics, and tracking tools

  • Ability to work independently and take ownership

  • A practical, can-do approach

Nice-to-haves:

  • B2B SaaS or construction sector experience

  • Strong LinkedIn Ads experience for lead generation

  • CRO or landing page optimisation experience

  • Interest in GEO and how AI is changing discovery

This Role Is Not For You If…

  • You only want to set strategy and hand it to an agency

  • You avoid day-to-day optimisation and execution

  • You focus on impressions and reach over conversion

Why This Role Works

  • Clear ownership and accountability

  • Flexibility: contract or permanent

  • Remote or UK-based

  • Direct impact on revenue and growth

  • No layers, no nonsense

How to Apply

Message us with:

  • A short intro

  • Examples of campaigns you have personally implemented

  • Platforms you work in day-to-day